Crescent is a fintech platform helping nonprofits grow their funds through smarter banking and investment tools. They combine high-yield accounts with intuitive financial management to maximize impact for mission-driven organizations.

Crescent came to us for a brand revamp that would elevate their visual identity and better align with their growing ambitions in the fintech space. We refined their existing brand by introducing a more sophisticated set of typography, a modernized color palette, and a flexible system of visual elements that gave the brand a more premium, trustworthy feel—without losing its sense of energy and innovation.

Alongside the brand work, we crafted a full suite of marketing assets, including pitch decks and visual templates that helped the Crescent team confidently communicate their value proposition. These materials helped played a role in sucessfully raising $15M.

We led an in-depth web design process focused on showcasing Crescent’s product in a clear and unique manner. After a thorough exploration process, we put together a unique set of interactive elements and micro-animations to highlight their key features and functionality while keeping the experience fluid and engaging. Final development was brought to life in close collaboration with ViDesigns, ensuring pixel-perfect execution and a seamless user experience across all devices.It was a pleasure working with Grant, Kathryn, and the rest of the Crescent team as always!